By Lanbo Jiang

Strengthen the technical requirements to upgrade

China’s biggest problem is that electric companies, new products, new processes, new technology research and development money into a serious shortage of technical achievements with independent intellectual property rights and a small number of self-designed products, electrical equipment industry, many in the international competition is still weak status. This led to the export market to accept a narrow range of domestic market exclusion embarrassment. In particular, certain enterprises to limited research funds into real estate, stock market, and that this more limited product, process, technology, equipment levels.

For electric companies, the technology is important. For example: from 1992 to 1993, economic weakness has led to the crisis of the EU electrical industry. As a knowledge-intensive industry, electrical industry needs a large number of engineers and skilled workers, however, the economic downturn in the European Union a large number of engineers and technicians from the electric company, electrical industry, which create great difficulties for the recovery, long-term effects of this problem the European electrical industry. Due to years of 1992,1993 1995-2008, the EU electrical industry has an annual growth rate hovering around 3%.

Swirl in the current outbreak of the global economic environment, China’s electric capacity of enterprise security technology is the first choice, followed by the great efforts should seek technology upgrades. The outbreak of the economic whirlpool electric company in China in fact has created a golden opportunity. Inter-enterprise financial and technical control barriers to be broken by the arrival of the crisis, “Technology M & A restructuring” and the technology-led “cooperative reorganization” will occur frequently. China’s electrical business, if properly managed, will systems to improve technology, processes, equipment, comprehensive level. Especially in China, “to strengthen infrastructure construction to stimulate domestic demand” policy environment, the larger electric companies use a combination of the local community to carry out specific projects, “Key Technology” in cooperation with the very real significance.

Development in order to survive outside

In China, many countries have developed the industry’s revitalization plan, organize, such as: natural gas, smart grid, new energy, equipment manufacturing, large surface ships and other infrastructure construction projects, more active manufacturing such as: computers to rural areas, home appliances under the Township and other broad market consumer opportunities. Projects in these countries, social engineering will “Electric Company” and play a positive stimulus. Large complete sets of equipment, small electrical switch, as long as the electric companies actively involved in the survival and development is not a problem.

Furthermore, although the vortex sweeps the world economy, export markets suffered a severe blow exception. However, with the country in recent years a series of “energy diplomacy” policy on output, foreign cooperation projects, reconstruction work in the ascendant, these are the best quality of Chinese electrical industry market companies. Meanwhile, in the professional products and equipment market, general market worth of overseas Chinese electrical enterprise development mining. In particular, have a certain level of large-scale electrical enterprise groups in China, its products in developing countries have a comparative advantage in technology, product prices higher than those from developed countries to low prices, easy to create a successful atmosphere of General Electric products in the market and successfully the establishment of foreign brand. In this case, to do business in overseas markets in China can even combine excellent electrical Chinese overseas marketing team together to create a miracle.

Consumer innovation to enhance

China is a populous country, the Great States, consumption of potential volume is high, some technical difficulty in high Chinese Cultural features are in keeping with “appliances” Wang Wang to create a market miracle product. Electrical fields such as life, “Soymilk”, IT in the field of MP3, etc., these products created by the commercial value of the “Electric Company” in the driving force of no small matter.

In the past, they meet different consumer needs, “products” are often directly to the consumer-oriented companies tap the market demand for their product ideas ??, “Electric Company” for the original supply for production. If the “Electric Company” to change this passive approach, the positive combination of direct consumer-oriented production and processing enterprises for market development to great benefit out of the woods. Especially small and medium “Electric Company”, or even a product through the successful development of a unique form core competitiveness, and then grow into larger enterprise groups.

Branding plastic miracle

Both produce “specialty products” or “universal product” of the electric company, relying on the traditional relationship between the business way of living in the fierce economic predicament Daozhi market environment will no longer have vitality, focus on brand building area is the only way out . Only use a brand to go beyond competition. The brand building focus on “brand high” and “brand point of view,” two aspects.

Brand is the brand a high position in the minds of consumers. The higher the better, almost the top brand position in the control state. Brand decision to brand the fate of a high degree of brand power generated by a high degree of shocking, the ultimate high strength to bring resources together to effectively shield competitors, Ling Duishou passive difficulties, so that consumers look up to, the ultimate height of the brand even the right to make mistakes.

Brand building products from different angles interpretation, different perspectives will be different for group solidarity, which is the brand’s point of view. Can not change the product, change the angle look at the product! Different perspectives are different products! Rightly point to the brand for the magic of ordinary, got cold and the warm, will become a firm belief in nothingness.

China’s famous “Bull Electric,” originally a production switch, converter products, electrical companies, which for the “electrical” in terms of position in this large area is really window dressing. But “Chicago Electric” the minds of consumers in the community through the operation successfully create a brand image, brand foundation, no matter what the Bulls launch electrical products, as long as the consumer needs of society, then people would choose! This is the brand of power!

Fields of product the same token, as long as the electric companies create their own successful brand must be able to move more of the target customers, as more customers choose.

About the Author: I am a professional editor from China Products, and my work is to promote a free online trade platform. http://www.himfr.com/ contain a great deal of information about sandblast cabinets,leather motorcycle racing jackets,thermal roll paper, welcome to visit!

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