Submitted by: Jason Bailes.

Since you will be making the website with the aim of retaining old clients and attracting new ones, it is important to use a font that is acceptable to all visitors who will visit the website.

There are several Website creation methods that you could use to create website yourself. You could make website using a website builder (you could even get a free website builder), through a Content Management System (CMS), through a ‘Quick Build’ template, through .TEL domains and through HTML, among other methods. Whichever method you are using to build Web page, note that typography, which is the appearance, style, and arrangement of text, is very important because if the website is not attractive, visitors will just have one look at it and move on to another website, never to return.

Since you will be making the website with the aim of retaining old clients and attracting new ones, it is important to use a font that is acceptable to all visitors who will visit the website. You should take note of the appearance of the font as you make website and you should therefore not use serif fonts such as Times New Roman. Although this is the best font in the offline world because it is readable due to the ?hats and feet? of the letters and it is the font that is recommended for business correspondence, the font is completely unacceptable in the online world. The reason for this is that when viewed on an electronic display, the letters seem to run together and it makes it very difficult for visitors to view the contents of the website. It is advisable to use sans-serif, or ?no hats and feet? fonts like Verdana ? these fonts are easier to read and they have the effect of making a website look cleaner. It is important to note that Times New Roman is the default text on web pages and so it is necessary to specify the font required when the website is set up. Other widely used sans-serif fonts are Arial, Impact, Trebuchet MS, and Tahoma.

As you create website, ensure that the Web builder you are using leads to legible font, meaning the font should be large enough for everyone to see. Choose the right font sizes for the headlines and for the body text ? this makes everything easy to read and it allows the intended message to reach the intended recipients quickly and effectively. One way of ensuring that the font used is fit for all web users is to design a testing phase where unbiased web users can be asked questions about the font in the website in a survey. Their feedback can then be used to make the necessary adjustments.

Always highlight important info as you make website since it is a fact that most web surfers just rush through web pages and hardly anyone reads an entire article in a Web page. For this reason, highlight the important information by using some variation in the font size for different texts such as using bold text or larger text. It is also possible to get important information noticed by using headlines and sub headlines, by using different colours for the information and by using block text occasionally as well as pull quotes or any other variation.

There is a ?change font? option that comes with all browsers and webmasters have the option of disabling the ability of the website?s visitors to change the font as they create website. This option should be left intact so that those who have problems with their eyesight or those who want to adjust the font size for whichever reason can do so.

About the Author: Jason Bailes is the author of this article on Create Web Site.Find more information on Build Web Page here.Visit

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